INTERACTIVE MARKETING

ASUS ZenFone Website

Modern brand website for innovative smartphones

Challenge

After a successful market entry, ASUS decided to give priority to their smartphone niche.

They felt it necessary to create a brand site for the ZenFone. Their aim was to demonstrate all the product benefits in a very informative, interactive and visible way. We needed to find a solution that would present the new product in the best light. This meant emphasizing all of its innovative features and advantages over the competition, as well as reinforcing the reputation of the company.

solution

After close analysis of the product benefits, target audience and marketing aims, we opted to create a platform that is constantly updated with new content and features.

The client could use the new brand website to publish information and promotional materials about the product, announce new promotional campaigns, post product reviews etc. We have built and supported the ZenFone website for three generations now. It transforms and expands with each new generation and model of the smartphone, reflecting the latest features and benefits.

product page

The website’s user-friendly interface and simple navigation allows users to easily find the model they’re interested in and review its features. We examined each product’s KSP (key selling points) very carefully, singled out the most important ones and found creative approaches to demonstrate each one. Some features came alive with the help of engaging animation and interactive tutorials, while others required special promotional films and the development of fun mini-games. Taking inspiration from ZenFone 2’s slogan “See what others can’t see”, we crafted three lifestyle videos. These showcased how ZenFone, with its incredible camera features, can present the surrounding world in a new light. The videos met with a positive response from website visitors.
With the help of geolocation software, an interactive Where to Buy page determined the users’ whereabouts and showed them a selection of retailers in the area. The merchants were chosen based on the availability of the smartphone models that the user had just looked at on the website. This useful feature greatly streamlined the customer’s path to the product, which led to increased sales. The website zenfone.ru was a huge success and established JuJu Media as a go-to development partner for ASUS. The constant transformations and inventive promotional offers on this product-oriented website helped the company to strengthen brand loyalty and maintain public interest.

The website Zenfone.ru turned out to be a big success and established JuJu Media as a go-to development partner for ASUS. Such a product-oriented website helped the company to strengthen brand loyalty and keep up public interest with constant transformations and inventive promotional offers.

Technical specs

frontend:

  • HTML5
  • CSS3
  • Bootstrap
  • jQuery
  • Ajax
  • SASS
  • Gulp
  • AngularJS
  • MomentJS

BACKEND:

  • Linux
  • Nginx
  • Git
  • Jenkins
  • MailGun

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