Online game contest
ZenFone 2’s main distinguishing feature is it’s high-resolution camera - perfect for capturing day to day moments and making selfies. ASUS was looking to attract the attention of their target audience of teenagers and young people with an effective marketing campaign. This had to publicize the product’s KSPs (key selling points) in an entertaining way.
In order to create a challenge and get users hooked. we introduced an addictive arcade gameplay at the beginning of the game.
Each level consisted of insightful messages explaining to the user what product KSP he was using.
The game was designed to appeal to a wide target audience - from children to young adults.